Project Description

This logo or brandmark conveys the wildness and machismo of the free spirited riders that exemplify the Harley-Davidson Motorcycle persona. StreetRider successfully straddles the fine line of differentiating itself while thematically associating with the Harley brand. To this end, the Harley-Davidson eagle, albeit drawn much differently than StreetRider’s, is a well known component in the extended Harley brand.