The icons represents resort.com’s primary services, as follows: sales and marketing, financial services, reservation services, and property management.
The color palette is consistent with their brand identity. The line quality is soft, fluid, graceful and informal. The outline colors are taupe when they contain lighter colors; and the other outlines are black because they contain darker values. This softens the image and avoids excess contrast. The rubber stamp’s outlines are dark-red to maintain its color integrity.